BPG – a trusted friend to readers
The success of BPG magazines is based on establishing a good relationship with readers. The magazine becomes a trusted favourite friend. No disappointments, and always a reason to look forward to the next catch-up. This is the friend with all the latest news, the friend that doesn’t disappoint. For example, the hugely popular Dog Answers section of Your Dog magazine is always located in the same place and written and presented in a style that readers have come to expect. Yet, we keep it fresh and there is always a new and surprising twist.
This identification between magazine and reader comes about largely because each publication is edited by someone who is not only a vastly experienced journalist, but also very enthusiastic and knowledgeable about the magazine’s subject matter. Our editors have the ability to deliver a polished product which carries the content and authority that make it a must for readers. We therefore also specialise in market leaders, thus ensuring that advertisers also get what they are looking for.